The Indonesian Post
BYD continues to establish itself as a newcomer brand with outstanding sales performance in Indonesia. According to data from the Indonesian Automotive Industry Association (Gaikindo), BYD recorded wholesale sales (from factory to dealer) of 11,024 units by October 2024. This figure is attributed to its electric vehicle models, including the Seal, Atto 3, Dolphin, and M6. This achievement was realized by BYD in just five months, considering that the Chinese brand only began reporting sales to Gaikindo in June 2024. BYD ranks 11th in the national four-wheeled automotive market, positioned directly below its Chinese competitor, Wuling Motors, and one rank above another Chinese brand, Chery. Luther T Panjaitan, Head of Marketing Communication at BYD Auto Indonesia, expressed optimism regarding BYD's sales prospects in the country. He noted that BYD has successfully secured its position as a market leader in the electric vehicle segment for four consecutive months since July 2024. "We believe we can continue to increase our market share in Indonesia, leveraging the technological advantages of BYD vehicles in each unit, which is key to our success in the Indonesian automotive market," he stated on Monday, November 18. He further mentioned that BYD is currently in the process of finalizing plans for the launch of new products, although details regarding the new models have not yet been disclosed. In previous reports, it was rumored that BYD has registered a design patent for a new vehicle in Indonesia, resembling the Ocean-M Concept showcased at the Beijing Auto Show 2024. Additionally, Luther confirmed that the construction of BYD's electric vehicle factory in Subang, West Java, is progressing as planned. "We hope that the factory's construction will be completed and operational by the targeted year," he concluded. BYD is set to establish a manufacturing facility in the Subang Smartpolitan industrial area, covering an area of over 108 hectares. The company is investing approximately US$ 1 billion to construct a plant with an annual capacity of 150,000 units. This facility is expected to commence operations in January 2026.