automotive

Isuzu Is Celebrating Its Golden Year By Inviting Loyal Customers At 50 Locations Across Indonesia

In 2024, PT Isuzu Astra Motor Indonesia (IAMI) celebrates 50 years of being a "Real Partner, Real Journey" for the community, especially for Isuzu Partners in various businesses and industries across Indonesia. The commitment of #IsuzuTerusMenemani will continue as PT IAMI aims to contribute to the movement and growth of Indonesia's economy.

Isuzu is recognized as a leading manufacturer of diesel engines worldwide. Many companies globally choose Isuzu diesel engines as their partner due to their strength, performance, and reliability. Isuzu's journey in Indonesia began in 1974, capturing attention with the Isuzu TLD pickup truck.

In 2008, PT IAMI shifted Isuzu's business focus in Indonesia back to commercial vehicles. This strategic move was made to return to Isuzu's core as a top commercial vehicle manufacturer.

PT IAMI's dedication to the commercial vehicle segment is evident in the development of specialized vehicles tailored for the Indonesian market and several other countries.

By 2018, the Isuzu Traga was launched, filling the medium pickup segment and specifically produced in Indonesia. The introduction of Isuzu Traga positioned Isuzu Indonesia as both a manufacturer and an export base for global Isuzu needs, aligning with Isuzu's vision of becoming a world-class manufacturer.

Alongside the Isuzu Traga, PT IAMI has solidified its leadership in the commercial vehicle industry with a range of products like the Isuzu GIGA, Isuzu Elf, Isuzu Mu-X, and Isuzu D-MAX.

As we celebrate 50 years of #IsuzuTerusMenemani, we are also committed to enhancing every Isuzu channel to strengthen the Isuzu ecosystem.

This way, we can ensure that every customer gets the most out of their Isuzu units.

Isuzu currently has 4 parts depots located in Medan, Makassar, Palembang, and Pontianak, along with 49 partner body manufacturers, over 1800 part shops, 140 Isuzu partner workshops, and more than 150 mobile Isuzu workshops spread across Indonesia.

In 2024, despite a decline in the commercial vehicle market, Isuzu managed to boost its market share. By September 2024, Isuzu recorded a market share of 30.7%, which is a 3.5% increase compared to the same period in 2023. This figure reflects consumer trust in Isuzu as a reliable partner for their business.

Isuzu Invites Loyal Customers to Celebrate Its Golden Anniversary in Indonesia

To show appreciation to its partners for 50 years of collaboration, PT IAMI is inviting Isuzu partners to join in the golden anniversary celebrations, including hosting Isuzu Customer Gatherings at over 50 locations across Indonesia.

The event aims to strengthen the bond with all Isuzu partners, allowing them to share in the excitement of this 50th anniversary. There will be various programs and attractive offers, including discounts and promotions on units and spare parts. Additionally, customers who place orders during the event will receive cashback worth millions of rupiah.

Yusak Kristian Solaeman, President Director of PT Isuzu Astra Motor Indonesia (IAMI), expressed, “On this special occasion, we are grateful and thankful to all our loyal Isuzu partners who have been with us on this long journey. Our commitment is to continue supporting Isuzu partners throughout Indonesia by providing the best products and services. We hope everyone enjoys the 50th-anniversary celebration, and that we can grow and develop together in the future.”

Tag: IAMI Isuzu Astra Motor Indonesia Isuzu Traga Pickup Truck