economy

The EASTVARA Project, A Collaboration Between Sinar Mas Land And Ararasa, Has Officially Launched In BSD City

Sinar Mas Land continues to innovate by introducing various city-scale facilities to meet the lifestyle needs of the community in BSD City, making it a top choice for urban living and destination in the present time. This time, Sinar Mas Land, together with Ararasa, held the soft opening of EASTVARA, a new lifestyle commercial center in BSD City.

The opening ceremony of EASTVARA was officially conducted by Anna Budiman (CEO Commercial BSD Sinar Mas Land), Surya Adil Wijaya (President Director of EASTVARA), Chandra Sugiarto (JV Project Division Head Sinar Mas Land), Dhany Hairlambang Purwanto (Finance Commercial BSD Division Head Sinar Mas Land), Kun Susetiawati (Construction Division Head Sinar Mas Land), Kevin Subrata (Director of EASTVARA), Hermawan Wijaya (Director of PT Bumi Serpong Damai Tbk), Arief Ramon (Director of EASTVARA), Budi Suryo Bejo (President Commissioner of EASTVARA), and Vandi Isvara Muljadi (Commissioner of EASTVARA), on Thursday (25/7) at EASTVARA, BSD City.

Carrying the tagline "The Light of Asia," EASTVARA comes with a fresh, modern, and aesthetic appearance, inspired by the exotic luxury of Asian architecture. Asian culture and cuisine have been a draw, not only for food enthusiasts but also for shopping tourists worldwide in recent years. This lifestyle hub was designed by All(Zone), a renowned architectural firm from Thailand, to build a mall with an open concept that is lush and modern in style.

Anna Budiman, CEO Commercial BSD Sinar Mas Land, said, "EASTVARA is the embodiment of Sinar Mas Land in offering a new attractive shopping destination for the community. The presence of EASTVARA as the latest lifestyle commercial center will certainly be a value-added for its residents.

In the future, the company also plans to continue adding more lifestyle centers to expand the shopping and entertainment facilities, thus providing added value for residents and potential consumers planning to live in BSD City."

Surya Adil Wijaya, CEO of EASTVARA, expressed, "We hope that the presence of EASTVARA can contribute to the development of F&B businesses in BSD City. In addition to providing a recurring income for BSD City, EASTVARA as a new facility is expected to strengthen the image of BSD City as a complete, up-to-date, and modern self-sufficient urban area." During the soft opening event, EASTVARA introduced its flagship icon, the Light Show in the Urban Groove area. The Light Show schedule can be watched three times daily at 7:00 PM, 8:00 PM, and 9:00 PM. This show can be enjoyed by visitors, from children to adults, for free.

Not only that, the "Asian Delight" culinary festival was also presented as part of the inaugural opening event of EASTVARA. This culinary festival offers a variety of Nusantara and Asian food and beverage tenants. Several events also enliven the EASTVARA culinary festival such as magic shows, bubble shows, mini games, live music, dance competitions, fire dances, children's fashion shows, and meet & greets with costumed characters that will take place from July 25 to August 4, 2024, located in the Spring Ville area.

EASTVARA stands on a 6.2-hectare land and already has more than 60 tenants from various leading retail brands, such as AEON Supermarket, Chien Khang Thang Thai Reflexology, the largest in Indonesia, Funtasia by Minitopia with the concept of the first interactive museum and playground in Indonesia, Pet Family Entertainment named Doggy Town with the largest and most luxurious concept in the Serpong area, as well as several renowned F&B tenants such as Sushi Hiro, Joe & Dough, Bebek Tepi Sawah, Starbucks, and many more. In terms of concept, EASTVARA is built with prominent geometric architecture that highlights exposed materials with spacious open areas. EASTVARA will be divided into four zones: Urban Groove, Spring Ville, The Light Atrium, and Sunset Boulevard.

Tag: Ararasa BSD City EASTVARA Sinar Mas Land