economy

Kemenperin Is Pushing For The Industry To Develop Premium Specialty Products That Are Authentically Indonesian

The Ministry of Industry (Kemenperin) is all in when it comes to supporting local industries in showcasing Indonesia's specialty products to global markets and consumers. With an abundance of natural resources like coffee, tea, fruits, and cocoa, Indonesia aims to tap into this potential by boosting domestic processing industries and enhancing export-oriented value. Key sectors include cocoa/chocolate processing, tea production, fruit processing, coffee, and dairy industries.

The term "specialty" refers to top-quality products that can be evaluated based on specific criteria like aroma and flavor, all while adhering to special processing standards. High-quality standards create a premium product cycle involving everyone from farmers providing raw materials to distributors, roasters, baristas, and end customers, all working together to maintain product quality at every stage.

“One way to boost the consumption of these products is by bringing specialty items to the community. Events like this can really drive up public interest and demand for premium products,” said Minister of Industry Agus Gumiwang Kartasasmita during his opening speech at the Business Matching and Exhibition for Coffee, Tea, Cocoa, Fruit, and Dairy Products themed “Specialty Indonesia” in Jakarta on Tuesday (August 5).

This Business Matching and Exhibition event is designed to showcase the capabilities of local industries and introduce Indonesia's specialty products to untapped potential markets and consumers, while also engaging a wider audience, including relevant stakeholders, to increase consumption and demand.

Agus further explained that globally, there's a shift towards consumers who are more focused on high-quality products that are sustainably processed using the latest technology. "For instance, at the Specialty Coffee Expo (SCE) held in April 2024 in the United States, 12 Indonesian specialty coffee industry players showcased their products to potential partners from various countries, with a transaction potential of USD 27.1 million," Agus added. The Minister of Industry hopes that this Business Matching and Exhibition will lead to more collaborations between Indonesian specialty product businesses and international users like hotels, restaurants, and retailers, enhancing the global brand image of Indonesian specialty products. In line with the Minister's hopes, during this event, a Memorandum of Understanding (MoU) was signed between PT. Karya Bali Indah and Grand Hyatt Bali, as well as between Pipiltin Cocoa and Raffles Hotels, witnessed by the Minister and the Director General of Agro Industry at the Ministry of Industry. In the event report, the Director General of Agro Industry, Putu Juli Ardika, mentioned that the Business Matching and Exhibition of Indonesian Artisan Products like Coffee, Tea, Cocoa, Fruits, and Dairy is aimed at opening up business development opportunities, boosting the competitiveness of domestic industries, and introducing Indonesian specialty products to untapped alternative markets. Alongside the business matching and exhibition, there were also seminars, talk shows, workshops, and competitions, including a bean-to-bar competition, a manual brew throwdown, and a barista challenge, where the creativity of baristas crafting Arummi Cashew M*lk and espresso will be judged by Mikael Jasin, the 2024 World Barista Champion.

Tag: Authentically Indonesian Cocoa Coffee Fruits Kemenperin Tea