SHP

Engaging Toy Variations For Automotive Enthusiasts At GJAW 2024Engaging Toy Variations For Automotive Enthusiasts At GJAW 2024

Wednesday, 27 Nov 2024

PT Sinar Harapan Plastik (SHP Toys), an Indonesian toy manufacturer, has unveiled its latest products at the GJAW 2024 event. This time, SHP Toys has expanded its Mini Toyota Series lineup, which includes replicas of the Lexus LX 600, Land Cruiser LC 300 Sports, Hilux GR Sport Volta Toys, and Toyota Hilux GR Sport Volta Toys. Hary Tio, the CEO of SHP Toys, stated that the selection of Toyota models was made due to their legendary status.

The company has also secured licensing from the manufacturer of these models, ensuring that the toy designs closely resemble the original body, steering wheel, lights, and dashboard.

"SHP Toys has taken into account market absorption for both local and export markets. These children's toys align with global car products, and we hope they will be well received in the market," Hary remarked in Tangerang on Monday, November 25, 2024.

Specifically, for the Hilux GR Sport Volta Toys (Volta 5099) model, SHP Toys aims to be the first to produce an electric ride-on toy of the largest size available in the Indonesian market. The production process incorporates several innovations to create a high-quality product that meets public approval. "We have implemented various innovations in each new product launched. The Toyota Hilux GR Sport Volta Toys (Volta 5099) features a large design capable of accommodating 2-3 children simultaneously, and we have also included child safety features such as dual seat belts, an emergency brake, and a smooth start mode," he added.

Additionally, the Mini Toyota Series is the first locally produced toy to feature an adjustable handle height. This product is claimed to aid in the development of children's motor skills by engaging their hands and feet in movement.


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